What does upt stand for in retail
Online sales training can give your entire sales crew the skills they need to turn boring shopping trips into great ones. My interactive online sales training, SalesRX. It takes time and effort to absorb, implement and properly execute the information.
It also takes holding them accountable to actually use the training you provide. The problem is that without the proper training, few of them will provide customers with an exceptional experience. Again, these positive sales experiences and increased customer retention rate all hinge on your salespeople being able to build solid customer relationships built on authenticity.
Your goal is for them to be trusted advisors in the selling process if you want to raise your units per transaction. In Person Sales Training. Retail Retail Sales Training. Retail Sales Training Online. Retail Sales Strategy. Retail Merchandising. Retail Customer Service. The Retail Doctor Video Library.
Based on your objectives, decide if you want to calculate UPT on a day-by-day, monthly or seasonal basis and for how long. For example, you may consider if you need figures for a week of promotions or a monthly sales contest.
Consider collecting and compiling sales data daily, as it provides greater accuracy even if you're focusing on longer periods.
Collect daily numbers of transactions and items sold and total them for the period for which you are calculating UPT. Depending on your specific objective, decide how you want to break the figures down, such as by area, employee, team or promotion. Depending on the size of your retail operation this may be a one-person job or involve automated data collection and detailed spreadsheets. To calculate UPT, divide the total number of items you sold by the total number of transactions for the same period.
The resulting UPT figure indicates the average number of items sold for each customer transaction in the chosen period. This period could be a day, week, month, season or year based on your objectives. The formula for calculating units per transaction UPT is as follows:.
For example, suppose a store sold 4, items and had 1, transactions in March. It can then calculate UPT by dividing 4, by 1,, which equals 4. This means that on average, each customer who came into the store purchased 4 items from the store in March.
A person enjoying their experience in your retail store or on your website is more likely to make purchases. Exceptional experiences build strong customer relationships that convert browsers into buyers and create repeat shoppers. Because it's important for your salespeople to provide excellent customer service in order to improve shopping experiences, consider providing them with training and support.
Here are some ways to assist your salespeople and increase your UPT. One effective way to increase UPT is to display and suggest several products together. Here are some of the ways a retailer can do this:. Using words like "set," "outfit," "collection," and "complementary" to describe products conveys the feeling that they offer more value together. If a retailer regularly offers customers sets or collections of items, they may sell more products.
This may be especially important for salespeople and merchandisers. You may also consider incorporating this language as often as possible into your in-store promotional materials.
It's important to ensure that your salespeople have the experience and skills to add to a customer's shopping experience by making recommendations that can benefit them.
Use our free retail KPIs calculator and download our retail math formulas cheat sheet in PDF and excel formats from our downloads page. Besides being a sales KPI used in retail to evaluate the effectiveness of the sales process and the sales team, UPT comes more under the microscope during markdown events. In order to evaluate whether the store is clearing merchandise at a fast pace, UPT acts as an important daily measure to see how many items customers are picking during the sale.
This also means that the store is losing margins on the products, without achieving the main objective, which is to clear the products fast. A high UPT usually indicates that the sales team at this store does a good job in serving customers and helping them buy more items from the store. It can also indicate good visual practices at this store, by highlighting products in a way that encourages customers to buy different items together.
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